I’m George St. Georgiev, an independent SEO consultant based in the UK with 14 years’ experience. I fix technical SEO, build fast WordPress and Astro sites, and help businesses get found in Google and named in AI answers from ChatGPT, Perplexity and Google AI Overviews. I work remotely with clients across the UK.
Book a free consultation · See case studies
What I do
Four services, each with a written plan and a clear owner for every fix. You can see all SEO and AI search services in one place.
Technical SEO audits
A crawl of your whole site, checked against what Google and Bing actually need: indexing, redirects, canonicals, structured data, Core Web Vitals and mobile rendering. You get a prioritised list of fixes and the exact code or settings change for each one.
Technical SEO audits →
AI search optimisation (GEO & AEO)
Making your business easier for ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand and cite. That means consistent entity data, answer-ready content, Bing indexing and a way to measure whether it is working.
AI search optimisation →
Local SEO
Google Business Profile, consistent name, address and phone details, genuine reviews and service-area pages that are written for each area rather than copied with the town name swapped.
Local SEO →
WordPress and Astro websites
New builds and rebuilds with SEO in place from the first deploy: clean URLs, fast pages, correct schema and redirects planned before anything moves.
Website builds →
Results you can check
Wooof — UK dog-products retailer
Monthly organic sessions up 40% between June 2024 and March 2025, with target keywords moving to page one of Google. Work covered technical fixes, content and link building.
Read the Wooof case study →
Pro Drillers BG — water-well drilling, Bulgaria
Organic traffic up 45% within six months of the site relaunch, and bounce rate down 30%. I rebuilt the site and its technical SEO foundations.
Read the Pro Drillers BG case study →
Sun Studio London — studio hire
Click-through rate on paid search up 42%, alongside technical SEO and keyword planning for the organic site.
Read the Sun Studio London case study →
Why an independent consultant rather than an agency
You deal with the person who does the work. No account manager relays messages to a junior team, and every report I send has a decision attached to it.
- One point of contact. The person who audits your site is the person who fixes it.
- The fix comes with the finding. Each recommendation includes the change itself: the redirect, the schema block, the rewritten title.
- Scope that fits the problem. A one-off audit, a fixed project or monthly support.
- Your developer can take over. Every change is written up, so your team or developer can carry on without me.
Built for regulated, trust-driven markets
Alongside SEO, I advise on mortgages at an FCA-authorised firm, and I’m a qualified lawyer in Bulgarian law. That shapes how I write and review content for businesses where trust and accuracy are the product.
In practice, I know which claims need evidence and which wording a compliance team will send back. Content I write is meant to pass that review first time, so it isn’t pulled and rewritten after it has started to rank. Reviews, statistics and guarantees go on a page only if they are true and can be shown to be.
If you run a brokerage, see SEO for mortgage brokers.
Who I work best with — and who I’m not right for
A good fit
- Small and medium UK businesses that want more enquiries from search, not just traffic
- Mortgage brokers and other regulated firms that need compliance-aware content
- Businesses on WordPress or Astro, or planning a rebuild
- Owners who want to understand what is being done and why
Probably not a fit
- Anyone looking for guaranteed rankings or “page one in 30 days”
- Link-buying schemes or mass AI-generated content
- Businesses that need a full-service agency for ads, social and design under one roof
How we’d work together
- Free call (30 minutes). We go through your site, your goals and what’s holding it back.
- Audit. I crawl the site, review content and competitors, and check how you appear in AI answers.
- Plan. You get a prioritised plan: what to fix first, how long it takes and what it should change.
- Delivery and reporting. I make the changes or hand them to your developer, then report against agreed measures, such as enquiries, rankings and AI mentions.
Common questions
How much does an SEO consultant cost in the UK?
Prices depend on the size of the site and the scope of the work, so I quote after a free consultation rather than publish a fixed rate. A one-off technical audit is priced as a fixed project; ongoing work is agreed monthly. You will know the full cost before anything starts.
How long does SEO take to show results?
Technical fixes, such as indexing problems or broken redirects, can show results within weeks of Google recrawling the pages. Content and authority work usually takes three to six months to move competitive rankings. I set milestones at the start so you can see progress before the bigger results arrive.
What is AI search optimisation?
AI search optimisation makes a business easier for AI answer engines, such as ChatGPT, Perplexity and Google AI Overviews, to find, understand and cite. It combines consistent entity data, answer-ready content, Bing and Google indexing, and mentions on trusted third-party sites. Read more about AI search optimisation.
Do you work with small businesses?
Yes. I work mainly with small and medium businesses, such as local service firms, online shops and mortgage brokerages. The work is scoped to what the business needs and can act on, not to a standard agency package.
Do you work outside the UK?
Most clients are in the UK, and I also work with businesses in Bulgaria, in English or Bulgarian. All work is done remotely, with calls and screen-sharing instead of office visits.
Let’s look at your site
Tell me about your business and what you want from search. I reply to every enquiry myself.
Book a free consultation · Email gogogeorgiev@gmail.com · Call 07895 369274
Last updated: 06/11/2026