Are you your own boss? All business owners know the importance of marketing and how hard it is to do it well. However, now that there is technology most people have access to, it’s fairly easy to get the word out about your business. Video marketing is one strategy you can utilize. Keep reading for more information on how to use video marketing to promote your business.
Don’t be afraid of complex video marketing strategies. You can easily create your own videos with a good camera and a tripod. You may want to give a demonstration of the way your products are made or simply speak with viewers.
As you begin to make more videos, your following will increase. You need to produce new videos constantly so that you give your customers the content they expect. It also increases your visibility as you tap into new issues.
Use videos to keep in touch with customers and other people who are interested in your business. Get customers to submit any questions they have concerning your products or industry and answer them in video form. It would be a nice gesture to give free products to those that sent in questions.
When producing video content, don’t fret too much about production values. There is more to a video than production value. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. Even large companies like Dell made tons of money by having individual employees produce simple demos.
You have to grab people’s attention right away if you want them to view your entire video. The initial 15 seconds are the make or break period. This is the place to have a unique perspective and hook the viewer.
Try to stay relevant and remain focused on every video you make. If you do not plan ahead, it is easy to ramble or stray from your focus. Write an outline of your script, and keep that with you during your filming. Your audience will remain interested if you focus on a topic.
Don’t take your eye off the ball when you’re shooting your video. It is easy to veer off topic when you have not prepared properly. Try to stick to a pre-written outline of your video. Remain on-topic and focused to succeed with video marketing.
Your content needs to be interesting. Your video should catch people’s attention. While a hosted video improves traffic, bad videos do not. People need videos that contain substance, nobody enjoys watching long commercials. You can continually increase your traffic by always providing interesting videos.
If you work with some colleagues or employees, get them involved in your video marketing campaign. Look for a person who is friendly, well-dressed, and comfortable being on film. Multiple employees may be suited for the task; utilize all who are willing.
Are your customers having trouble using your product? If so, then create a tutorial video that will instruct them on how to properly use it. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.
Any event is a good time to take a video. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you are offering a speech, always have it recorded.
It’s always in your brand’s best interest to encourage viewers to take some sort of action or follow through with a request. You will call your customers into action! Ask viewers to click a link in order to sign up! This makes it easier for your viewers.
When you use a video to promote your brand’s products and services, it is best to include a viable link for more information. It’s a good idea to have the link play within the video player. This will keep the link in one place even if your video gets embedded or shared.
A personal connection with customers can be built through video marketing. Take videos of what you’re working on and show off what you’re selling. You could also give them a glimpse of the humor that you have in your office. People like seeing the intimate and personal side of a business.
Make a FAQ video for the most common questions. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. People can see the answers instead of just reading them.
Your videos should all have the same tone. Funny videos that are quirky can be as good as videos on how to do something. Take into consideration the item you are marketing and the audience you intend to reach. Connect all the dots to create your marketing tone.
Use your videos to draw attention to your site and other marketing campaigns. If you are found by someone by chance, you want them to find you elsewhere too. Cross-promote all of your sites to achieve maximum web traffic. Social media sites that you link to a video can increase traffic by quite a bit.
When you know how your video was received, get onto video 2! Using the information you have, you’ll be able to make better videos in the future.
If you don’t like making videos, other people can help you make them. Ask your viewers to create a video and have everyone vote on it, giving the winner a great prize, along with getting their video shown. Make sure they know the winner’s video will be part of your online campaign.
Video marketing is really a great way to gain exposure for your business. There are millions of videos viewed online everyday, and yours could be one of them. This means that you should be making use of video marketing, as well. Use these tips and before you know it you’ll have additional traffic and business.
Shooting your videos with a tripod will help their appearance tremendously. There’s nothing worse than shaky camera work. Use smooth panning and steady shots for marketing purposes. If your video looks amateur, people will pass it by.
A lot of people wish to figure out video marketing, but have a little trouble fully understanding them. Thankfully, you came to the right place to help you get started with the learning process. Now is the time to take the knowledge you have gained and apply it to your life!