You may not know how to go about using social media marketing. You’re probably more accustomed to more traditional methods of marketing. Fortunately, the rise of social networking sites carries a number of unique opportunities for businesses as they compete for consumers’ attention online. Here are some examples of how you can do that.
Regularly produce blog entries. If users know that you’re always putting up new content, they’re more likely to come back. This is shown to be true by subscriptions that people make to magazines or newspapers. Consistency with new content will encourage regular visits.
Twitter is an excellent marketing tool for your company. If you study how to use Twitter and what it can do for you, you can get hundreds of thousands of people to see your products. Be sure to learn about various parts of Twitter, such as hashtags and keywords, before you start making updates.
Always update your Twitter followers about any new posts you make on your blog, and place a “retweet” alongside your updates. By doing this, you’re enabling people to share your material with their friends. It’s actually taking a lot of marketing work away from you! This allows your blog to reach an even larger number of people.
Send invitations to every person you can think of when you launch your social media campaign. They don’t even have to be potential customers to help you attract potential customers. The first step you want to take is actual network building. Go for the gusto!
Twitter is a social networking site, so make sure that you are social and communicate with your followers regularly. You will be more respected when you answer questions quickly and accurately and thank followers who mention you. This creates a growing and interactive relationship rather than a simple “company to consumer” transaction. When you stay in touch with people, you come across as a genuine person, rather than some faceless business.
If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Post informative stories from other sources within your niche, or create your own original content. You can run contests, post pictures and ask questions. Get your followers involved. Help them interact with your products instead of being passive viewers of a commercial. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.
Tie in all of the links you have in your social media sites together. Add links to different sites and your blog where people can click on them to get to you on YouTube, Facebook and Twitter. Include links to your FB page and your blog in your Twitter profile. By creating links between your different forms of social media, you increase your potential customer base.
If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. This helps to generate traffic, and it creates a sense of belonging for your visitors. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. Also, let the guest blogger do the same thing. When this happens, both the primary blogger’s site and your site will get more traffic.
Do you want a connection with your customers? A well-designed social media marketing strategy will allow your business to drive sales through its interactions with customers. If you decide you want to have open dialogue with your customer, start simply by saying “Hello” and let the conversation begin. The customers and followers should help lead the conversations from that point.
Don’t be afraid to get help with your marketing. This market is enormous; there are many designers and consultants that can prepare an entire strategy for you. They can be pricey, however, so be ready to open your wallet if you choose this option.
Utilize social media to create a user friendly atmosphere. In addition to your own independent website, create a Facebook store easily accessible from any of your posts. People who use Facebook a lot click around people’s profiles, which means they might see your product selection without even visiting your main website. This way, you do not actually have to draw them all the way to your site, away from Facebook, where they would likely rather stay.
Your profiles can draw customers to your online store. Announce the opening of new locations, or in-store discounts you are offering. You can also have coupons available only on your pages. People need to find adding you via Facebook interesting to them.
Never be scared to ask for tips when working with social media marketing. This is a huge market and there are consultants and designers who are more than capable of setting up a social media strategy and web for you. They are not inexpensive though, so be prepared to spend some money if you go down this path.
Be flexible when it comes to keeping your page updated. When you have a new product, your customers will want to be updated more frequently. Stay as consistent as possible to give your readers reasonable expectations, and only post when you have something interesting to say.
Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. This will help you get a list of those you should follow and hope they’ll subscribe to the updates you post as well.
Make sure that all Facebook comments that come from your readers are responded to. This also includes any negative comments. If people can feel their opinion matters to you, they will be more likely to stay loyal to your brand. You never want your customers to feel as if they’re being ignored, so it’s important that you respond to people promptly.
Only buy online ads that offer you good visibility. Unless your ad is placed in a prime location, it may be absolutely worthless.
To be make social media work for you, you want to be able to speak with your customer person to person. Your customer doesn’t want to make friends with you and then deal with an anonymous customer service rep. When customers feel as though you are a real person who cares, a sense of faith is instilled.
Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. Educate them about current special offers, or updated store locations. Run some specials that are only open to social media subscribers, and provide coupons available for printing. If you want customers to add you on Facebook, you must give them compelling reasons to read your page.
If you want to use social media in your marketing plans, you need to cope with negativity about it. Social media is great when you get praise, but there is also a negative side to it. Don’t avoid it; confront it and try to help people who are not happy with you.
While social media marketing has some similarities to other forms of marketing, it also offers some new twists and opportunities. Put what you’ve learned in this article into action to help you make your social media presence lucrative. You can also have a lot of fun with social media marketing.
To be make social media work for you, you want to be able to speak with your customer person to person. Few customers want to communicate with a large and impersonal company. When a customer feels they can connect with you personally, they’re more likely to return.
People all over are looking for information on social media marketing. Armed with your new information, you should proceed to apply it directly. Do not fret if this is all overwhelming at first. It’s completely normal, and you are sure to be hanging with the pros in no time at all.