If you have a business, your customers are usually on a social media site. Because of this, it’s important to make your business a prominent figure on those sites. Read on for some very valuable advice on how your business can best put to work social media marketing methods today, and increase your customer base.
Tie in all of the links you have in your social media sites together. For example, put links to your Twitter, Youtube and Facebook pages on your blog. Use your Twitter account to promote your blog. Make it all work together. This makes it simple for your customers to follow you in whichever way works best for them.
Keep the information flow going both ways on Twitter. When your followers tweet, respond! Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. Taking these steps is vital to building a strong relationship with Twitter followers. This is important for showing you as the face of your business and adding a personal touch to it.
Provide special offers to your followers. Lure them in with something they can’t resist or find elsewhere. For instance, start a fun contest. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. You can even make announcements and post them to your social media site.
Have specials on your site to increase the temptation for your customers to visit. When they notice deals open only to Facebook followers, they are sure to give you greater attention and share the information with friends.
If you are using social media marketing, make sure you inform all of your current customers. When they join your social media page, most of these sites will also inform their connections they are following you. This is great for you because it’s advertising that you don’t need to pay for. It is like a referral, so it is a lot more meaningful than a simple paid ad.
Social media can help you create user-friendly storefronts. Building a Facebook store and making it accessible from your other sites, makes a great addition to your online presence. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. This allows them to spend more time exploring and sharing content from your page.
Include YouTube in your arsenal of social media marketing tactics to attract a target audience. Allowing consumers to preview your products on YouTube will give you an advantage, for your customers will have a better understanding about the products that you are marketing. The more you market your site the more potential visitors will come to it, and the more potential your videos have to gain attention.
You should always adopt a humble attitude when updating your statuses. Customers tend to be put-off by posts that carry an arrogant or conceded tone, regardless of your company size. You must always remember that it is your customers who ultimately wield the most power in your relationship, not you. They are essential to your success.
Rome wasn’t built in a day, and neither will your social media presence. You probably will not develop a web of 10,000 followers overnight. It can happen, but it is not very likely your profiles will get attention that fast. Just have patience and cultivate your following in time.
Include content that is specifically targeted to your current followers and existing customers. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Be sure to offer thanks to those who have supported you along the way and discuss your experiences. That kind of article can be quickly shared.
When you post on your social media site, be humble. If you sound like you’re arrogant, you’ll end up with a bad reputation and your offensive posts repeated all over the Internet. Remember that your followers and customers have all the control. Your success depends on them.
Use Twitter tools like Twellow and Tweepi. These tools allow you to find users who belong to your target audience and identify the most influential users. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.
You can combine email marketing along with social media. Make sure that your emails contain buttons or links to your Facebook or Twitter accounts, with a note that you personally answer customer questions there. You can also provide a link to your newsletter registration page to make it easier for people to subscribe.
Always add tags to your Twitter posts. Just add in a “#,” followed by a relevant phrase, after you put updates up on your social media accounts. Be smart with your tags and tag groups that are likely to be interested in your product or service.
Make sure your YouTube videos all have links to your primary website in your descriptions. Also, make sure your YouTube channel is tied to the rest of your social media presence using the appropriate buttons. It’s better to get YouTube members to subscribe to you on Twitter or Facebook, since they will share the videos that they like.
When marketing with social media, it is important for you to make sure your ads will be in a spot on the page where they will be seen often. Placing your ad in a highly noticeable spot on the page will increase the chances that people will click on your ad and visit your business, thus increasing your sales.
Use LinkedIn’s blog feed application to automatically post your blog updates to your LinkedIn page. Simply put up your article and it will show up as LinkedIn-updated. This will allow you to save time and get you tons of exposure by tapping into your LinkedIn acquaintances and the blogging community.
Make sure you keep tabs on how you are doing. Over time you will be able to establish statistics that show how effective your campaigns are and the number of new people you get each week. Figure out which actions gained you the most action, and then repeat those strategies. You need to track results so you know if your social media campaign is effective.
Who is your target audience? Find out what they’re using social media for, what content they want and how long they linger on this site.
You need to handle negativity and complaints on social media appropriately if you have social media pages available for customer feedback. It is great when your followers love your products and company, but you have to deal with the negative side also. Do not turn your back on it but face it head on and help those customers who are unhappy.
Any comments left on the Facebook page should be replied to immediately. This includes positive and negative feedback. This will let people know that what they feel is important is also important to you and your company. They will trust you and your business more. Make sure you respond promptly to avoid making your customers feel ignored.
One fun way to interact with people through social media is holding a picture contest that incorporates your brand. Offer a prize for the user that posts the most creative picture including your brand. This will reach their followers who may not be aware of your brand and will increase your exposure to a larger market.
As you have seen, social media sites should be on the top of your “to do” list when it comes to marketing your business. This not only allows for your current customers to boost your business’s customer base but also lets the world see what you offer. Try out social media to see how it can help you grow your business.
Give your social media marketing a boost by posting a video interview with an interesting or influential expert in your marketing area. You can easily help establish yourself as another authority in your niche through your associations with these people. You will also be providing fresh, interesting content for your followers. Increase authenticity can dramatically improve product and service sales within your niche.
You now have some helpful information about social media marketing. Use the information you learned here and put it to the test. Continue to learn, while you implement what you already know. You should have all of the knowledge you need.