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Social media marketing can be one of the best ways to find new customers and build relationships. The social media trend is constantly on the rise, so now is the best time to take full advantage of all it has to offer. The following tips will let you get a head start on using social media to expand your business.

Make sure your blog is always kept up to date with useful info. Post any sale or promotion you may be having to your blog. Examples are announcements of a new address or changes in your hours. Be certain these are included on your blog too.

Be wary of hiring a social media marketing company. Unfortunately, a number of these firms have fraudulent schemes running and they prey on the inexperience of others. Some of these companies use fake YouTube, Facebook and Twitter accounts by using proxy servers with automated registration bots. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.

Put social network widgets on your website to help advertise your social media sites. Using a widget somewhere on your site can help you gain followers. These widgets will also allow readers to re-tweet and vote on your content.

You can whip up shopper-friendly storefronts with your social media campaign. While it’s important to have an independent website, having a Facebook store that is easily accessible can also attract consumers to your brand. Those who use Facebook often wander around the site and can look through your product selection and make purchases without leaving Facebook. You don’t have to drag people over to your website, you can let them buy right on Facebook!

Make sure your advertisements are placed in a place on your profile where people will see them. If your ad is not highly visible and accessible, then the traffic and interest it will generate will be weak as a result.

Guest Blog

If you have a LinkedIn page, use the blog feed feature to share your blog articles. Therefore, every time you create an article, it will help you gain double exposure. This will not only save time, but will also garner you more exposure.

Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. This can easily generate more traffic for bother you and the guest blogger. If you do a guest blog, get the permission of the host to leave a link to your site. Make sure you also allow your blogger to link back as well. This increases traffic for everyone involved.

Always answer every comment that is posted on the Facebook page. Even negative ones, try and make things turn positive. If people feel important to you and you build a strong personal connection, then they are much more likely to buy into your products and your brand. Make sure to respond in a timely manner to avoid making customers feel ignored.

Games on Facebook are something to look into. Creating a game that relates to and promotes your products or your industry isn’t too difficult. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. In fact, it can easily be worth your money to hire a professional to produce a high-quality Facebook game for you.

IF you want to market your SM site, always think about who you want to reach. When a customer makes a suggestion, you can safely assume that others share their opinion. Let them know you hear what their concerns are as well.

Social media marketing can be as useful as other forms of marketing, but people don’t seem to see it’s full potential yet. Instead of losing ground to your competitors, use this advice to help you drive sales with social media.

One tactic you can use to improve your social media marketing campaign is to get some of your employees blogging on your company’s website. Through these blogs, your customers will get an inside look at the inner workings of your business. It gives them a chance to understand your business ethics, get a feel for your work environment and realize what it takes to make your products. If you let customers into your world they will trust you more.

Many people want to find out more about social media marketing, but they don’t know where to start. This article, luckily, is exactly what you need for that. Use the information you’ve learned, and get busy.