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If you own a business or are in charge of marketing one you are aware of how important promoting it is. Traditional advertising includes television ads and radio promotions. However, video marketing is now among the most effective business promotion strategies today. Read on to learn how making and posting videos online can help attract customers to your business.

It is not likely your customers will want to watch videos that are more than 20 minutes long. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.

You should keep your videos under 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you are just talking directly with your clients, stay under 10 minutes.

Spending a lot of money and time on a video does not mean it will yield better results. Large budgets don’t always mean great returns. Even large companies like Dell made tons of money by having individual employees produce simple demos.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 20 seconds are crucial. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.

Don’t assume you need to spend a lot of money when making a video. You don’t need professional gear if you can keep the image focused and balanced. You do not need to be overly fancy either. Just act natural and talk to your audience. Perhaps you don’t need to do so, however. Screen capture sequences and PowerPoint presentations sometimes get the job done.

Remember that actually making the video is just half the battle. For example, you will need to promote your videos. If you market well, more people will see your videos than ever before. Be sure to produce great content and let people know where to find it.

Teams create amazing videos. These people can be members of your family, your friends or fellow members of a club, and they do not have to be people from your workplace. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

Try to center your videos around a single topic and stay focused. Without preparation, it’s easy to actually stray off topic. Try making a simple outline of what you want your video to be about and keep to it while filming. By not deviating from your plan, your video will be of much higher quality.

Try to center your videos around a single topic and stay focused. It is easy to veer off topic when you have not prepared properly. Write an outline of your script, and keep that with you during your filming. Keep your eye on the prize and stick with what the topic is teaching if you are hoping for marketing success.

After reading this article, you understand the importance of video marketing. Traditional advertising just isn’t as popular as it used to be. Given the trajectory of the modern world, it is absolutely vital to maintain an online presence. Use these tips and you will make a lot of money.

Get all your staff involved in your videos. Search for someone who smiles often, dresses nicely, talks clearly, and seems comfortable being recorded. Having a variety of people in your videos can make them more interesting.

Many people aren’t sure where they can learn about video marketing. Luckily, you have found an article that has good information to get you started. Now, all you have to do is use this article’s tips.