Case Study: Comprehensive Marketing Strategy for Helfen BG

Role: Freelance 

Challenge:
Helfen BG, a home care service provider for elderly, chronically ill, and disabled individuals in Bulgaria, needed to establish a strong online presence and attract a steady stream of clients in a competitive market.

Approach:
As the Freelance Marketing Manager, I led a full-cycle marketing strategy from the ground up:

• Market Research & Niche Identification: Conducted in-depth research to identify the target audience’s needs and define Helfen BG’s unique value proposition within the home care sector.

• Website Design & Development: Created a professional, intuitive website focused on accessibility and user experience, ensuring clear communication of services and trustworthiness.

• Content Creation & SEO: Developed SEO-optimised content tailored to client pain points and search behaviours, improving organic search rankings and driving relevant traffic.

• Social Media Marketing: Built and executed targeted campaigns on key social platforms to increase brand awareness, engagement, and community trust.

• Video Production & Marketing Funnel: Produced engaging video content to humanize the brand and explain services, integrating this into a marketing funnel that nurtured leads from awareness to conversion.

• Continuous Optimisation: Monitored analytics and adjusted strategies to maximise ROI and client acquisition.

Results:
This integrated marketing approach successfully positioned Helfen BG as a trusted leader in Bulgaria’s home care market, driving increased web traffic, social engagement, and client inquiries.