How George Georgiev Drove Digital Growth for Sun Studio London
In 2019, George Georgiev played a pivotal role in elevating the digital presence and performance of Sun Studio London, one of the capital’s most stylish and modern photography studio spaces. As a marketing and SEO specialist, George implemented a full-spectrum digital marketing strategy that delivered measurable results in traffic, conversions, and brand positioning.
Technical SEO Foundation
George began by conducting a comprehensive technical SEO audit of the Sun Studio website. Identifying crawl issues, slow-loading pages, and missing metadata, he systematically optimised the backend structure. These improvements included:
Cleaning up the site architecture and internal linking
Enhancing page load speed through image compression and caching
Adding structured data for improved search appearance
Submitting an updated XML sitemap and optimising the robots.txt file
These technical enhancements laid the groundwork for better indexing, faster performance, and higher rankings across targeted search terms.
Strategic Keyword Research and Content Planning
With the technical SEO foundation in place, George focused on keyword research to identify high-intent, location-based, and service-specific keywords that would drive traffic to the site. He mapped keyword clusters to core pages and created a content plan that aligned with both search intent and customer behaviour.
The strategy included new service descriptions, optimised landing pages, and blog content ideas targeting long-tail queries like “photography studio for fashion shoots in London” and “affordable photo studio hire East London.” These efforts improved organic visibility and attracted more qualified traffic to the website.
PPC Campaign Execution
To further accelerate lead generation, George launched and managed a Google Ads PPC campaign, targeting branded, competitor, and service-related keywords. He designed high-converting ad copy, optimized landing pages for conversion, and continuously refined targeting through A/B testing.
His PPC strategy delivered strong results:
Increased click-through rate (CTR) by 42%
Reduced cost per conversion by 28%
Achieved a return on ad spend (ROAS) of 3.5x
This paid traffic complemented organic efforts, ensuring Sun Studio had strong visibility at every stage of the customer journey.
Social Media Growth and Product Development
George also developed an integrated social media strategy for Instagram and Facebook, focusing on visual storytelling, customer testimonials, behind-the-scenes content, and campaign promotions. This helped grow the studio’s following and brought in new bookings directly through social platforms.
In addition to marketing, George contributed to new product research and development, identifying gaps in the market and helping to launch new packages tailored to influencers, content creators, and e-commerce brands.
Competitor Analysis and Strategic Insights
To stay ahead in a competitive market, George performed regular competitor analysis, benchmarking pricing, services, and SEO strategies of rival studios. These insights informed strategic decisions that gave Sun Studio a competitive edge in both offerings and digital positioning.
George Georgiev’s multifaceted digital marketing approach in 2019 significantly transformed Sun Studio London’s online presence. By combining technical SEO, targeted content, effective PPC, and social media strategy, he helped the brand attract more clients, improve user experience, and stand out in London’s creative studio market. His work remains a strong example of how data-driven marketing and SEO expertise can deliver real business impact.