contractor mortgages direct

Case Study: Reviving Contractor Mortgages Direct with a Full SEO & CMS Rebuild

Client:  MortgageTek
Project: Contractor Mortgages Direct Website Redevelopment
Year: 2024
Industry: Specialist Mortgages / Financial Services
Website: contractormortgagesdirect.uk

Project Summary

In 2024, MortgageTek’s Managing Director, approached us to restore and relaunch the website for Contractor Mortgages Direct—a long-established but inactive domain in the contractor mortgage space. The site had no working infrastructure, was de-indexed by search engines, and had no visibility in local search.

Our mission was to fully recover the brand, rebuild the website on its original CMS (Concrete5), and restore its online authority through modern technical SEO, content strategy, and local SEO targeting contractors in London and Watford.

Objectives

  • Recover archived website content

  • Rebuild the site using the Concrete5 CMS

  • Rebuild the technical SEO framework for indexability and crawl efficiency

  • Create a contractor-specific content strategy focused on organic search visibility

  • Geo-target mortgage traffic in London and Watford

Execution

1. Content Recovery and CMS Rebuild
We salvaged the site’s content from archived snapshots and rebuilt it using Concrete5, its original CMS. This ensured brand consistency while improving backend flexibility and long-term scalability.

2. Technical SEO Overhaul
We implemented a modern technical foundation from the ground up, including clean URL structures, sitemap and robots.txt optimisation, schema markup for financial services, mobile-first design improvements, and Core Web Vitals enhancements.

3. Geo-Targeted Local SEO
To attract high-intent contractor leads in the London and Watford areas, we created local landing pages optimised for city-specific keywords. We also ensured consistent business data across directories and implemented a structured local business schema.

4. Content Strategy Redevelopment
We created a new content architecture focused on user intent and contractor-specific search queries. This included updated service pages, long-form blog posts targeting standard contractor mortgage concerns, calculators, and FAQs tailored to freelancers and the self-employed.

This project demonstrates the value of combining digital forensics, technical SEO, content strategy, and local SEO to enhance online presence. Contractor Mortgages Direct is now rebuilt, re-optimised, and ranking again—especially in target regions like London and Watford, where high-value contractor traffic is strongest.

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