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A business must stay up with current marketing trends in order to both survive and grow. Social media is the hottest new wave of advertising in this day and age. If you are searching for innovative ways to grow your business and increase your social media presence, here are some sure fire ways to do just that.

Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. Putting in the time to understand Twitter can bring you thousands of new viewers. Learn about using hastags, keywords, etc. on Twitter.

Social Media

When you start up a social media profile, let your existing customers know that you have done this. When your customers subscribe to your page, the social network may let their followers know about your page. It is this type of free advertisement and customer loyalty that you cannot afford to pass up. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.

Invite all the people you associate with to your social media page when you use social media marketing. The main reason here, especially on Facebook and Twitter, is that the activities they perform are available via their profiles. So while your sister’s neighbor’s boyfriend might not be interested in your business, people in his network might be.

If you want to maximize your social media efforts, make sure they all tie together through links. Add links to social media sites on your blog, your website, and any social media profile that you own. Include links to your FB page and your blog in your Twitter profile. Your customer base potential increases when you add in links to all of your social media accounts.

Put a Facebook “like” button somewhere on the homepage of your website. This lets people “like” you at Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.

Set up your site so customers can easily share material they find on there. Adding a widget to your site is a powerful way to gain followers for your site. You can make it easier for people to direct the content from your site to social media sites with a widget.

Adding different features on your social sites, such as a comments section and a voting/ratings section, will really help you come across as sociable. When you add these popular functions, you empower your users to help choose your content and direct your efforts. They will appreciate the opportunity to participate actively.

If you are adding content to Twitter often, you will get exposure in your friend’s Twitter feeds. Twitter is concerned with volume, so you have to post a lot. Rather than one long tweet, post several shorter ones.

Make certain you update your social profiles often. A lot of social media users expect frequent updates; if you don’t come through, you may lose a lot of people. Do your best to update several times a week.

Social media profiles are great for getting people to visit your store or getting them to buy your items. You should use your profiles to let people know about discounts you’re doing, or new locations you’re opening up. Let them be able to print coupons. Let them also have access that they can get that are reserved only to Facebook friends. Make it worth their while to add you as a Facebook friend.

When doing social media marketing, be certain you respond to those who ask questions or comment. Take the time to look for these each time you visit your site.

Maintain records of progress along the way. You need to have stats that showcase the generated activity and the number of new weekly followers you have. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. If you don’t pay attention to the results, you have no way of knowing if your actions worked.

Engage online users by including buttons that link to your Facebook, Twitter and other profiles. You can also provide the option to subscribe to your RSS feed. Ensure that this is clearly visible on your websites, blogs, emails and in your signatures when you comment. It is also important to link up one social media site to another so people can find you on multiple platforms.

Help your customers feel that their concerns, questions, and feedback are important to you. People love it when they have a one on one relationship with a company. When a customer feels they can connect with you personally, they’re more likely to return.

Before starting out with any social media promotion, it is best to thoroughly research all the different ways you advertise through social networking sites. Every social network is different and learning what makes them different can help you use each one properly. Perhaps one particular site reaches a majority of people and so is a worthwhile recipient of most of your efforts.

Give your customers a change to leave feedback and respond to them quickly. Pay attention to what customers say, they are probably not the only ones who think it. Let them know you hear what their concerns are as well.

As the article above lays out in detail, there are many different methods you can use to ensure social media marketing works for you. It is not hard to give your business a terrific online presence. You don’t need fancy websites to use social media.

Keep an eye on your competitors. Check them out on various social networks and evaluate their techniques. You can use this information to develop your own strategy of either imitation or diversity. Either or both paths can lead to a surge in your clientele.

Many people would like to understand social media marketing, but they don’t always know how they should go about it. Luckily, this piece includes all you require to move forward successfully. Now, all you have to do is use this article’s tips.